Off Page SEO Made Easy.

This presentation will teach you the basics on how to build links to your website. Since search engine results are one big popularity contest, the points shared here will help to position you as the authority. By replicating what happens in nature, and sending links on pages that you want to rank, Google will reward you with rankings and traffic.

This slidedeck was taken from The SEO Method #2. To find out more and watch the actual video presentation visit: http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

Transcript

1. OFF PAGE SEO The 80% of search.
2. UNDERSTANDING GOOGLE • It’s not magic... it’s a machine • Research reports
3. BUT HOW DOES IT WORK? • Index software takes whatever the spider can throw at it • Query software serves up the results
4. GOOGLE METAPHOR... • One big popularity content
5. I’M POPULAR BUT... • More links = higher popularity • Link popularity (quantity) + link reputation (quality) • What is anchor text? • Google bombing • Melbourne SEO Services... whoops
6. WHAT IT TAKES TO WIN • More anchor text links than your competition • Big sites win with internal linking (www.planet13.com.au) • Replicate what happens in nature • Link variation - homepage vs. internal pages • Not all links are created equal • Balance ease of getting vs. worth
7. LINK BUILDING METHODS • Natural - link bait (articles/videos), guest blogging, comments • Manufactured - feeder sites, blog networks • Paid - overt vs covert • Link exchange - direct, 3 way or more • Black hat - spamming, hacking • (www.systemtradingblog.com)
8. DIE HARD QUESTIONS • Do links need to be from on topic/relevant sites? • Can you get in trouble with certain links? internal vs. external • Can you build links too quickly?
9. 80/20 RULE • Replicate what happens in nature • Send links to pages you want to rank • Outrun your competition • Yahoo site explorer