SEO with Videos Made Easy

SEO with Videos Made Easy

Videos are indeed effective on delivering information in this digital age. They are also a good way in increasing your website's traffic and eventually sales conversions. This presentation will teach you on how you can use your videos for your SEO strategies.

This slidedeck was taken from The SEO Method #2 Course. To find out more and watch the actual video presentation visit: http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

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David Jenyns

March 17, 2014
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Transcript

  1. None
  2. How To Use Video For SEO

  3. Contents Statistics Video Content Equipment Editing Distribution Video SEO Resources

  4. Statistics 77% intend to watch only 1 video, but... 4th

    largest site on the internet 2nd largest search engine Largest video site on the web
  5. Statistics 20 hours of video uploaded every minute 3.5 million

    visitors per day 100 million videos watched daily 300 million worldwide visitors per month 5 billion video streams every month - 40% of all videos online
  6. Video Content What’s the purpose of making videos?

  7. Video Content Human face Speak directly to your clients Authenticity/Transparency

    Make it easy Be the expert
  8. Video Content How many videos should you make? 300 in

    the last 3 years Quantity vs Quality?
  9. Video Content

  10. Video Content

  11. Video Content

  12. Equipment Camera Audio Lights Screen Capture Software

  13. Editing Where do I start?

  14. Editing Software Intermediate Final Cut Express Sony Vegas Studio Advanced

    Final Cut Studio Sony Vegas Pro Adobe Premiere Basic iMovie Windows Movie Maker
  15. Editing Steps Record content Import Divide content Add transitions Refine

    Add Lower Thirds
  16. Editing Steps Create Intros/outros Outro = Call to action Soundtrack

    Export Walk the red carpet Accept your Oscar
  17. Distribution

  18. Video SEO - Case Study

  19. Resources tubemogul.com trafficgeyser.com animoto.com techsmith.com/camtasia.asp telestream.net/screen-flow/ overview.htm youtube.com/djenyns youtube.com/theseomethod podcastinterviews.com