Using Web Video Content For Business

In this speaker deck, David Jenyns talks about using web video content for your business. He points out that generating this content is the easiest, quickest and cheapest way to top search engine results.

This presentation is taken from the Lights Camera Profit! Workshop. To learn more and view the other presentations, visit http://www.melbournevideoproduction.com.au/video-seo/web-video-tutorials/

Transcript

1. WEB VIDEO
   The quickest, easiest and cheapest way to dominate.
   

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2. THE MAN WHO HAD EVERYTHING
   • Happy birthday Dad
   
   • Lightbulb moment!
   
   • The frenzy
   
   • What happened next?
   

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3. THE LAB WAS BORN
   • Started storylab
   
   • Home business
   
   • Grown exponentially
   
   • Passion for web
   
   • http://www.vimeo.com/14596860
   

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4. WELCOME TO THE FUTURE
   • TV and Web are becoming one
   
   • YouTube is king
   
   • #4 largest site on the internet
   
   • #2 search engine
   
   • #1 largest video site on the web
   

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5. WELCOME TO THE FUTURE
   • 20 hours of content per minute
   
   • 1 billion videos served per day
   
   • 12.2 billion videos viewed per month in US alone
   
   • 82% of Internet users that view videos online
   

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6. BUT WAIT, THERE’S MORE
   • Video sites on the rise
   
   • 70 + video sites and growing
   
   • Specialist sites like howto.com,
   godtube.com, arabtube.tv
   

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7. WHY VIDEO FOR BUSINESS?
   !
   • Biggest hurdle doing business online
   
   • Personality, authenticity and transparency
   
   • Expert positioning and pre-sold before they call
   
   • "50% better chance of appearing on the first page of results" using video.

   - Forrester Research 2009
   

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8. DAVE’S STORY
   • You can have the best product but...
   
   • Trend spotting
   
   • 450+ videos just on YouTube with 1,000,000+ views
   
   • Started in my bedroom - far from perfect
   
   • I use video in everything I do
   
   • Along comes Ben
   

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9. QUALITY VS QUANTITY
   

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10. QUALITY VS QUANTITY
    

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11. QUALITY VS QUANTITY
    

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12. QUALITY VS QUANTITY
    • It's all about balance
    
    • Know your audience. What do they expect?
    
    • Put video at the top of your promotional list
    

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13. WHAT’S YOUR GOAL?
    • If you aim at nothing...
    
    • Open your mind to what's possible
    
    • Show you all the tools you need to get started
    
    • Have a clear action plan
    

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14. QUESTIONS
    

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