Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Web制作者も知らないではいられない? 今から始めるマーケティングオートメーション
Search
Takuro Hishikawa
April 17, 2016
Business
0
97
Web制作者も知らないではいられない? 今から始めるマーケティングオートメーション
[LevelUp!!] WP-D Fes #04 in CASE Shinjuku "WP-D Week" Day 4 -Marketing-
Takuro Hishikawa
April 17, 2016
Tweet
Share
More Decks by Takuro Hishikawa
See All by Takuro Hishikawa
Mautic Meetup Tokyo #8 Mautic 3 is coming! (Japanese)
hissy
0
46
Introducing concrete5 PWA add-on (Japanese)
hissy
0
1.3k
Mautic Glossary (ja) 2019
hissy
1
160
CMS導入プロジェクトを成功させるために 押さえておくべき5つの手順
hissy
4
1.1k
Mautic Glossary (ja)
hissy
1
920
Mautic Updates 2016-09
hissy
0
870
MauticSummerGamesTokyo
hissy
1
530
Mautic Updates 2016-07
hissy
0
400
CMS for the future
hissy
4
3.9k
Other Decks in Business
See All in Business
Leading Mark新卒採用資料
unno
0
2.3k
私が変えてきたこと、変えなかったこと
akatsuki174
2
280
Coporation
couxucorp
0
220
AWS Summit Japan 2025 社内コミュニティによる企業文化創り ~MAWS-UGの挑戦とこれから~
yukiogawa
2
780
ユウミ会社説明資料
yumi2023
0
450
VISASQ: ABOUT DEV TEAM
eikohashiba
4
30k
SSP Company Deck
susstap
0
140
Company Deck_2025.06
sixtypercent
0
250
株式会社TableCheck - 会社紹介 Company Profile
tablecheckac
0
680
グラハム株式会社_採用ピッチ_20241225__1__compressed.pdf
shu30
0
300
【全ポジション共通】㈱エグゼクション/会社紹介資料
exe_recruit
1
1.3k
株式会社カウシェ Company Deck
kauche
2
200k
Featured
See All Featured
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
26k
Facilitating Awesome Meetings
lara
54
6.4k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
8
800
Stop Working from a Prison Cell
hatefulcrawdad
270
20k
Unsuck your backbone
ammeep
671
58k
The World Runs on Bad Software
bkeepers
PRO
69
11k
Rebuilding a faster, lazier Slack
samanthasiow
82
9.1k
Why You Should Never Use an ORM
jnunemaker
PRO
58
9.4k
Building Flexible Design Systems
yeseniaperezcruz
328
39k
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
RailsConf 2023
tenderlove
30
1.1k
Building Adaptive Systems
keathley
43
2.6k
Transcript
8FC੍࡞ऀΒͳ͍Ͱ͍ΒΕͳ͍ʁ ࠓ͔Β࢝ΊΔϚʔέςΟϯάΦʔτϝʔγϣϯ <-FWFM6Q>81%'FTJO$"4&4IJOKVLV 81%8FFL%BZ.BSLFUJOH 5BLVSP)JTIJLBXB
ࣗݾհ w ඛ w ίϯΫϦʔτϑΝΠϒδϟύϯגࣜձࣾදऔకࣾ w $.4ߏஙɺӡ༻ίϯαϧςΟϯάɺίϯςϯπϓϥϯχϯά w ࠾༻׆ಈதɻ8FC੍࡞Λ໘നܹ͘తʹ͢Δϝϯόʔืूʂ
8FC੍࡞ऀͷΈΜͳʂ
ࣄ૿ͦ͏ͥʂʂ
͍·࡞ͬͯΔαΠτͬͪ͜ʁ
ͦΕͱɺͬͪ͜ʁ
ϚʔέςΟϯάΦʔτϝʔ γϣϯͱ
جຊతʹӦۀʹݟࠐΈ٬ͷϦετ Λ͢ͷ͕త w ͍߹Θͤʹਓւઓज़Ͱฦ৴ͯ͠ޮ͕ѱ͍ w ͲΜͳχʔζΛ࣋ͬͨ٬ͳͷ͔͔ͬͨ͏͑ͰΞϓϩʔ νͨ͠ํ͕औΕΔ w ͍߹ΘͤϑΥʔϜίϯόʔδϣϯ্ͷͨΊʹ߲ ݮΒ͍ͨ͠Ͱ͢ΑͶʁ
w ͰώΞϦϯάγʔτͯ͠ॻ͍ͯ͘Ε·ͤΜΑͶʁ
ݶΒΕͨӦۀϦιʔεΛ༗ޮ׆༻ w ࣮֬ʹऔΕΔސ٬͔Βॱ൪ʹΞϓϩʔν͍ͨ͠ w ֬ͷߴ͍ސ٬͔Βॱ൪ʹฒΜͩϦετΛ͘Εʂ
͞Βʹ w ࣗࣾͷαʔϏεྖҬͷجૅࣝΛڭҭ͍ͯ͘͠ w ఏҊ͠ͳͯࣗ͘ൃతʹχʔζʹؾ͍͍ͮͯͨͩ͘ w ࣾʹχʔζ͕ൃժͨ͠λΠϛϯάͰਅͬઌʹ͍ ߹ΘͤͯΒ͏
͞Βʹ͞Βʹ w डʹ͍ͨΒͳ͔ͬͨݟࠐΈ٬ϦαΠΫϧ w ϚʔέςΟϯάϥΠϑαΠΫϧ
.BSLFUJOH"VUPNBUJPO -FBE.BOBHFNFOUBOE/VSUVSJOH0WFSWJFX.BSUJO8BMTI IUUQXXXTMJEFTIBSFOFUNBSUJOXBMTINBSLFUJOHBVUPNBUJPOMFBENBOBHFNFOUBOEOVSUVSJOHPWFSWJFXNBSUJOXBMTI
ͦΕ͕ϚʔέςΟϯάΦʔ τϝʔγϣϯ
%SJQ.BSLFUJOH'MPX w Ͳ͔͜Β͔མͪͯ͘ΔͷΛͭ w ˠɹ࿙ేΛͬͯूΊΔ ɹʢ७͍ʣ w ˠɹूΊͨਫΛᖤա͢Δ ɹʢ७ߴ͍ʣ
1%'%JHJUBM.BSLFUJOH1MBOOJOH5FNQMBUF%S%BWF$IB⒎FZ 4NBSU*OTJHIUTDPN
8FC੍࡞ऀΑΫιήʔ࡞Γ ΛΊΑ
Ϋιήʔ͔Βྑήʔ w ΫιήʔʹνϡʔτϦΞϧͳ͠Ͱ์Γग़͞ΕΔ άϥϑΟοΫ͕៉ྷͰͭ·Βͳ͍ w ྑήʔదͳதϘεΛڬΉ͜ͱͰૢ࡞Λ֮͑ɺ ָ࣍͘͠ͷεςʔδʹ͍͚Δ
ྑήʔΧελϚʔδϟʔ χʔϚοϓ͕͔ͬ͠Γͯ͠Δ
IUUQBEBQUJWFQBUIPSHJEFBTUIFBOBUPNZPGBOFYQFSJFODFNBQ
ΧελϚʔδϟʔχʔϚοϓ ʹԊͬͨίϯςϯπΛબͿ
1%'.BOBHJOH$POUFOU.BOBHFNFOU%S%BWF$IB⒎FZ 4NBSU*OTJHIUTDPN
࡞Δͷ͕໌֬ʹͳΔΑͶʂ
ίϯόʔδϣϯ͓͍߹Θ͚ͤͩ ͡Όͳ͍ w ίϯόʔδϣϯߪೖϘλϯ͓͍߹ΘͤϘλϯ ͚ͩʹઃఆ͞Ε͍ͯΔ͜ͱ͕ଟ͔ͬͨ w ίϯόʔδϣϯͷ্ϘλϯΛཱͨͤΔʁ
,1* w ηʔϧεϑΝωϧ ೝˠڵຯˠൺֱݕ౼ˠߪೖ w ͦΕͧΕͷεςοϓͷҠಈʹΞΫγϣϯΛઃఆͰ͖Δ w ίϯςϯπͷྗͰೳಈతʹ ɹɹɹɹɹɹɹɹɹϑΝωϧͷԼʹམͱ͍ͯ͘͠ w
ͲΜͳίϯςϯπ͕ΩΫͷ͔Θ͔Δ
ϑΝωϧͷ్தஈ֊ͷίϯς ϯπɺ࠷ऴతͳ30*ͱབྷΊ ͯՌஅͰ͖Δʂ
࡞ΔͷͷՌ͕໌֬ʹʂ
͢ͳΘͪࣄ૿͑Δʂ ༧ࢉΞοϓʂ
ͦΕͰ .BVUJDͷը໘ΛݟͯΈΑ͏
.BTUJD$PNNVOJUZ w ॳ৺ऀେܴʂΫϩεΦʔόʔͳίϛϡχςΟ w .BVUJD.FFUVQ5PLZP IUUQXXXNFFUVQDPN.BVUJD.FFUVQ5PLZP w .BVUJD$PNNVOJUZ+BQBO IUUQTXXXGBDFCPPLDPNHSPVQTNBVUJDDPNNVOJUZKBQBO
)BQQZ.BSLFUJOH