Träff #14 • Textdesign för bättre ux och läsbarhet • ht 22 UX Writing • Nackademin

Transcript

1. Jonas Söderström • 2023
   Textdesign:
   

   bättre ux / läsbarhet
   

   i icke-webb-miljöer
   

   (pdf, ppt etc)
   UX writing • Trä
   ff
   #14 • 24 januari
   Jonas Söderström • Nackademin • Ht 2022 • Kvartsfart
   

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2. View Slide

3. While the methods and the amount of collaboration required may di
   ff
   er, what goes for
   individuals goes for organizations. Every single time you are faced with a decision, you
   need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions. It
   always will. Like everything else uncomfortable in life, if you don’t make a habit out of
   it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true for
   organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
   motivate.
   

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4. While the methods and the amount of collaboration required may di
   ff
   er, what goes for
   individuals goes for organizations. Every single time you are faced with a decision, you
   need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions. It
   always will. Like everything else uncomfortable in life, if you don’t make a habit out of
   it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true for
   organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
   motivate.
   Håll ihop tankar och uttryck över radbrytningar.
   

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5. While the methods and the amount of collaboration required may di
   ff
   er, what goes
   
   
   for individuals goes for organizations. Every single time you are faced with a decision,
   you need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions.
   
   
   It always will. Like everything else uncomfortable in life, if you don’t make a habit
   
   
   out of it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true
   

   for organizations as it is for everyone eating Pringles on the sofa wishing they wanted
   to motivate.
   Håll ihop tankar och uttryck över radbrytningar.
   • Mellan preposition och sitt huvudord (i Stockholm)
   
   
   • Mellan verb och verbpartikel (bryta av)
   
   
   • Mellan antals-si
   ff
   ra och sitt huvudord (100 slajds)
   
   
   • Mellan bestämd artikel och sitt huvudord (ett bord)
   
   
   • I sammansatta uttryck (project manager)
   
   
   • Efter första ordet i en mening
   
   
   • Efter första ordet i en bisats (… sajten, som …)
   Bryt inte:
   

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6. View Slide

7. View Slide

8. 1,8 per år
   

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9. Håll ihop tankar och uttryck över radbrytningar.
   Gäller även rubriker!
   

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10. Nytt stycke
    

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11. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed. Of course it feels easier to make things without asking questions.
    
    
    It always will. Like everything else uncomfortable in life, if you don’t make a habit
    
    
    out of it and connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true
    

    for organizations as it is for everyone eating Pringles on the sofa wishing they wanted
    to motivate.
    Se om du kan dela stycket i två (eller
    fl
    era),
    

    för att skapa mer en mer lätthanterlig textmassa.
    När ett stycke har en kort eller väldigt kort utgångsrad:
    Leta efter en mening som börjar längre in på raden,
    

    och som börjar en ny tanke.
    

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12. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed. Of course it feels easier to make things without asking questions.
    
    
    It always will. Like everything else uncomfortable in life, if you don’t make a habit
    
    
    out of it and connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true
    

    for organizations as it is for everyone eating Pringles on the sofa wishing they wanted
    to motivate.
    Se om du kan dela stycket i två (eller
    fl
    era),
    

    för att skapa mer en mer lätthanterlig textmassa.
    När ett stycke har en kort eller väldigt kort utgångsrad:
    Leta efter en mening som börjar längre in på raden,
    

    och som börjar en ny tanke.
    

    View Slide

13. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will. Like
    everything else uncomfortable in life, if you don’t make a habit out of it and connect it
    to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations as it is for
    everyone eating Pringles on the sofa wishing they wanted to motivate.
    

    View Slide

14. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will. Like
    everything else uncomfortable in life, if you don’t make a habit out of it and connect it
    to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations as it is for
    everyone eating Pringles on the sofa wishing they wanted to motivate.
    Även om det vita utrymmet på slutraden är litet:
    

    se om det
    fi
    nns någon mening som börjar
    

    nära slutet av en rad.
    

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15. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Nytt stycke med kort utgångsrad!
    Fortfarande gäller att dela upp texten efter tanke-innehållet.
    

    Bryt inte mellan två meningar som hänger tätt ihop.
    

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16. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    

    View Slide

17. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Två alternativ:
    

    indrag i början av raden, eller
    
    
    lite extra avstånd mella styckena.
    

    View Slide

18. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Två alternativ:
    

    indrag i början av raden (boktypogra
    fi
    ),
    

    eller lite extra avstånd mellan styckena.
    

    View Slide

19. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Två alternativ:
    

    indrag i början av raden, eller
    
    
    lite extra avstånd (blankrad) mellan styckena.
    Läsare föredrar detta i digital sammanhang,
    

    och dyslektiker överallt.
    

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20. While the methods and the amount of collaboration required may di
    ff
    er, what goes for
    individuals goes for organizations. Every single time you are faced with a decision, you
    need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed. Of course it feels easier to make things without asking questions. It
    always will. Like everything else uncomfortable in life, if you don’t make a habit out of
    it and connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for
    organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
    motivate.
    Originalet …
    

    View Slide

21. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Redigerat.
    

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22. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Finns det något mer vi kan göra?
    

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23. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Jag använder ofta kursiv för att signalera citat eller titlar,
    

    men också för en medelstark betoning.
    Finns det mer vi kan göra?
    

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24. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Typogra
    fi
    är tonläge.
    

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25. While the methods and the amount of collaboration required may di
    ff
    er, what goes for
    individuals goes for organizations. Every single time you are faced with a decision, you
    need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed. Of course it feels easier to make things without asking questions. It
    always will. Like everything else uncomfortable in life, if you don’t make a habit out of
    it and connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for
    organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
    motivate.
    Originalet …
    

    View Slide

26. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Redigerat.
    

    View Slide

27. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    

    View Slide

28. Behandla texten med kärlek
    • Omsorg om radfallet. Försök hålla ihop uttryck och tankar.
    
    
    • Dela upp i stycken. Titta efter
    
    
    • korta utgångsrader och
    
    
    • meningar som börjar långt till höger på raden.
    
    
    • Använd fet eller kursiv, med måtta, för att ge struktur.
    

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29. Använd fast mellanslag
    

    i uttryck som inte får brytas över rad
    100 meter
    alt + mellanslag
    

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