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2012 ProZ Conference Barcelona

2012 ProZ Conference Barcelona

The Art of Pitching Presentation. We start with getting to know your business better through the Business Model Canvas by Alex Osterwalder, and then we will explain the basics of a good elevator pitch, made to stick. If there is time available, we can make a contest to choose the best elevator pitch and/or business model.

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  1. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1
    The Art of Pitching
    ProZ Conference, Barcelona
    June 9th, 2012

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  2. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 2
    Where do you want to be?

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  3. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 3
    Get to know your business first

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  4. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 4

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  5. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 5

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  6. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 6

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  7. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 7

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  8. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 8

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  9. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 9

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  10. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 10

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  11. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 11

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  12. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 12

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  13. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 13

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  14. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 14
    And now the pitch ...

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  15. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 15
    Elevator pitch
    Customer
    Problem
    Solution
    Competition
    Unique Selling Point
    Magic inside
    Business model
    Call to action

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  16. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 16
    9 C’s
    Concise
    Clear
    Compelling
    Credible
    Conceptual
    Concrete
    Consistent
    Customized
    Conversational

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  17. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 17
    Made to stick
    Simple
    Unexpected
    Concrete
    Credible
    Emotional
    Stories
    http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

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  18. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 18
    Learning by doing
    2 options
    Everyone thinks about its own business
    Groups to address new opportunities
    Contest for best business model/elevator pitch

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  19. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 19
    Thanks!
    // Diego Bartolomé, PhD
    C/ Les Planes 39 – 08201 Sabadell – Spain
    +34 93 711 29 96
    +34 670 331 225
    [email protected]
    tauyou.com

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