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Lean, Mean UX: The Mindset You Need to Develop Products People Desire

Tomer Sharon
January 07, 2013

Lean, Mean UX: The Mindset You Need to Develop Products People Desire

Many entrepreneurs start companies based on their personal experience — they see a problem waiting to be solved and come up with a solution. Often, they then attempt to perfectly execute the wrong plan. This presentation reviews seven concepts that demonstrate lean and mean UX, the role of attitude and behavior in customer development, and strategies that could make or break your product.

Tomer Sharon

January 07, 2013
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  1. LEAN, MEAN UX: THE MINDSET YOU NEED TO DEVELOP PRODUCTS

    THAT PEOPLE DESIRE TOMER SHARON, UX RESEARCHER, GOOGLE @tsharon
  2. THE MINDSET YOU NEED TO DEVELOP PRODUCTS THAT PEOPLE DESIRE

    17 UX DEFINITIONS 7 LEAN UX MINDSET CONCEPTS 6 ATTITUDE & BEHAVIOR FACTORS 6 UX POINTERS FOR AWESOME UX
  3. IDENTIFY THE PRODUCT BY ITS FEATURES Internal combustion engine Four

    wheels with rubber tires A transmission connecting the engine to the drive wheels Engine and transmission mounted on metal chassis A steering wheel Comfortable to sit on Cuts grass quickly and easily
  4. A CHINESE COUPLE VISITED 250 RESTAURANTS & HOTELS IN THE

    US AND GOT ONE REFUSAL TO BE SERVICED. A LETTER SENT TO THE SAME BUSINESSES ASKING IF THEY WOULD SERVE CHINESE CUSTOMERS GOT A REFUSAL FROM 92%. [LAPIERRE, 1934]
  5. STUDENTS WERE ASKED ABOUT THEIR ATTITUDE TOWARD CHEATING. A FEW

    WEEKS LATER, THEY WERE ASKED TO GRADE THEIR OWN TESTS. THERE WAS CLOSE TO ZERO CORRELATION BETWEEN ATTITUDE TOWARD CHEATING AND ACTUAL CHEATING. [COREY, 1937]
  6. In a recent UK-wide study, 99% of people interviewed at

    motorway service stations toilets claimed they had washed their hands after going to the toilet. Electronic recording devices revealed only 32% of men and 64% of women actually did. - BBC, OCTOBER 2012
  7. ATTITUDE USING BIRTH CONTROL THE PILL AS A BIRTH CONTROL

    USING THE PILL AS A BIRTH CONTROL USING THE PILL AS A BIRTH CONTROL IN THE NEXT 2 YEARS CORRELATION 0.08 0.32 0.53 0.57
  8. HOW MANY TIMES DID A USER DRAW A SCREEN THEY

    WANT, ONLY TO REJECT IT 3 MONTHS LATER? [AFTER YOU COMPLETED CODING THE DAMN THING]
  9. JOEY, 10-YEARS-OLD, WANTS A VIDEO GAME HE PLAYED AT A

    FRIEND’S HOUSE; HIS FRIEND MARK HEARD ABOUT THIS GAME FROM JOEY; THEIR FRIEND ANDY SAW A COMMERCIAL FOR THAT GAME. WHO IS MORE LIKELY TO NAG THEIR PARENTS TO BUY THE GAME?
  10. APPLICATION 1 TO UX IN USABILITY TESTING, ASK ABOUT OPINIONS

    ONLY AFTER USERS ACTUALLY EXPERIENCE THE PRODUCT
  11. STUDENTS PARTICIPATED IN ELECTION IF THEY HAD MORE INFORMATION ABOUT

    CANDIDATES COMPARED TO STUDENTS WHO WERE NOT VERY UP-TO-DATE WITH CANDIDATE INFORMATION. [DAVIDSON ET AL, 1985]
  12. RESEARCHERS MEASURED PREGNANT WOMEN’S ATTITUDES TOWARD BREASTFEEDING, THEN MEASURED WHO

    OF THEM BREASTFED. A STRONGER CORRELATION BETWEEN ATTITUDE & BEHAVIOR WAS FOUND AMONG WOMEN WHO GAVE BIRTH BEFORE. [MANSTEAD, PROFFITT & SMART, 1983]
  13. COMPUTER GEEKS SPEND A LOT OF TIME THINKING ABOUT THEIR

    OWN COMPUTER SOFTWARE PREFERENCES. PEOPLE’S ATTITUDES BETTER PREDICT BEHAVIOR WHEN THEY ARE ASKED OR HEAR ABOUT THEM REPEATEDLY. [POWELL & FAZIO, 1984, BORGIDA & CAMPBELL, 1982]
  14. IT IS HARD TO PREDICT BEHAVIOR BASED ON ATTITUDE OF

    PEOPLE WITH HIGH SELF-MONITORING SCORES. [SNYDER, 1974, 1979]
  15. THIS IS WHY YOU SEE SOME PEOPLE MISERABLY FAILING TO

    COMPLETE TASKS IN A USABILITY TEST YET ARE ‘EXTREMELY SATISFIED’
  16. DON’T ASK WHAT IS THEIR FEEDBACK WHAT DO YOU THINK

    ABOUT THIS COOL “SHARE” BUTTON?
  17. LEAN STARTUPS ARE IN THE BUSINESS OF 1.  PSCYCHOLOGY 2. 

    PROBLEM-FINDING 3.  USER 4.  LEARNING 5.  RESEARCH 6.  GOALS 7.  BEHAVIOR
  18. PSYCHOLOGY OF ATTITUDE & BEHAVIOR 1.  Level of measurement 2. 

    Time between measurements 3.  Way of acquiring attitude 4.  Clarity of attitude 5.  Accessibility of attitude to conscience 6.  Personality
  19. GREAT UX MEANS KNOWING MORE ABOUT 1.  BIOSENSORY INFORMATION 2. 

    PRE-ATTENTIVE PROCESSING 3.  PRIOR KNOWLEDGE 4.  LEARNING 5.  MOTIVATION 6.  EMOTIONS