UXINDIA18 - The Human Mind and Language: Understanding Us to Design Better

Half day workshop - Day 1

Transcript

2. Human mind, Language & Design Thinking UX India 2018 Dr Bhavana & Sandheep
3. Understanding Us
4. Experiencing the world Processing of sensory stimuli Construction of internal representation Beliefs, Values, Attitudes, Metaprograms
5. How humans engage with the world? Certainty Uncertainty Significance Connection Purpose Growth 6 Types of needs
6. Emotions How emotions are formed ? How emotions make moment significant ? How emotions impact relationships ?
7. Design Process Needs UX Emotions
8. Hands-on Activity - Needs & Emotions Integration of Needs & Emotions with UX Design
9. Language How humans interpret language ? Surface and Deep structures Communication and Design
10. Violations of Metamodel Deletion Distortion Generalization 3 Violations
11. Hands-on Activity - Language Analysis Metamodel and UX Writing
12. Design for the human animal, not the user!