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UXINDIA18 - The Human Mind and Language: Unders...
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uxindia
October 04, 2018
Design
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49
UXINDIA18 - The Human Mind and Language: Understanding Us to Design Better
Half day workshop - Day 1
uxindia
October 04, 2018
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Transcript
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Human mind, Language & Design Thinking UX India 2018 Dr
Bhavana & Sandheep
Understanding Us
Experiencing the world Processing of sensory stimuli Construction of internal
representation Beliefs, Values, Attitudes, Metaprograms
How humans engage with the world? Certainty Uncertainty Significance Connection
Purpose Growth 6 Types of needs
Emotions How emotions are formed ? How emotions make moment
significant ? How emotions impact relationships ?
Design Process Needs UX Emotions
Hands-on Activity - Needs & Emotions Integration of Needs &
Emotions with UX Design
Language How humans interpret language ? Surface and Deep structures
Communication and Design
Violations of Metamodel Deletion Distortion Generalization 3 Violations
Hands-on Activity - Language Analysis Metamodel and UX Writing
Design for the human animal, not the user!