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UXINDIA18 - The Human Mind and Language: Unders...

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October 04, 2018
Design
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UXINDIA18 - The Human Mind and Language: Understanding Us to Design Better

Half day workshop - Day 1

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uxindia

October 04, 2018
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Transcript

  1. None

  2. Human mind, Language & Design Thinking UX India 2018 Dr

    Bhavana & Sandheep

  3. Understanding Us

  4. Experiencing the world Processing of sensory stimuli Construction of internal

    representation Beliefs, Values, Attitudes, Metaprograms

  5. How humans engage with the world? Certainty Uncertainty Significance Connection

    Purpose Growth 6 Types of needs

  6. Emotions How emotions are formed ? How emotions make moment

    significant ? How emotions impact relationships ?

  7. Design Process Needs UX Emotions

  8. Hands-on Activity - Needs & Emotions Integration of Needs &

    Emotions with UX Design

  9. Language How humans interpret language ? Surface and Deep structures

    Communication and Design

  10. Violations of Metamodel Deletion Distortion Generalization 3 Violations

  11. Hands-on Activity - Language Analysis Metamodel and UX Writing

  12. Design for the human animal, not the user!