where we’re getting coffee from the same importers, so a lot of us are roasting very similarly. It really comes down to which lifestyle brand you want to purchase or which local brand you want to represent. “ Brian Jones, Creative Director AKA Coffee
website for a coffee roaster. The main requirements of the job primarily had to do with how the site should look and feel on the front end. We still asked to check in with the fulfillment team and noticed that they were taking all orders for the day and manually calculating how much coffee to roast. It was a pretty laborious process. We suggested building in a roast report that would tally up the orders and print out a total that needed to be roasted. This was a fairly simple solution, but also made the team work much more efficiently. You better believe that, regardless of how beautiful the website was on the front, it was considered a success in the packaging room. And that positivity permeates throughout the organization.
handed this box and told: “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. STEVE JOBS “