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Google Design Sprint (english) #GoogleDE

Google Design Sprint (english) #GoogleDE

An intensive and compact introduction into the method mix from Google Ventures, that combines aspects from business strategy, design thinking, and user research from places like IDEO and Stanford d.school. How the structured process works, and what its strengths are, as well as its comparison and interplay with the established combination of Design Thinking and Lean Startup.

How Design Sprint helps answering critical business questions through rapid prototyping and user testing. How teams reach clearly defined goals and deliverables and gain key learnings, quickly. How the structured process helps to spark innovation, encourage user-centered thinking, aligning teams under a shared vision, and gain insights about a products marketability before launch.

This presentation offers answers to these questions and a lot of practical insights.

#DesignSprint, #DesignThinking, #LeanStartup #GoogleForEntrepreneurs

Benno Loewenberg

June 07, 2018
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Transcript

  1. LAUNCH IDEATE BUILD LEARN 1 3 4 2 Here it

    costs a lot of time & money Graphic: @BennoLoewenberg  PRODUCT 
  2.  TOOLS  Graphic: @jakek T h e e x e r

    c i s e w o r k s b e s t w h e n y o u s k e t c h s e v e r a l v a r i a t i o n s o f t h e s a me i d e a . T a k e a f a v o r i t e p i e c e f r o m y o u r i d e a s s h e e t a n d a s k y o u r s e l f , “ Wh a t w o u l d b e a n o t h e r g o o d w a y t o d o t h i s ? ” K e e p g o i n g u n t i l y o u c a n ’ t t h i n k o f a n y mo r e v a r i a t i o n s , t h e n l o o k b a c k a t y o u r i d e a s s h e e t , c h o o s e a n e w i d e a , a n d s t a r t r i f f n g o n i t i n s t e a d .
  3.   1. UNDERSTAND  Graphic: DesignSprintKit Shared knowledge and shared brain

    View from/illustrate all angles Mapping the problem space
  4. Graphic: DesignSprintKit   3. DECIDE  Collaboratively surfacing the best ideas

    Narrowing down to what makes sense Building consensus on solutions
  5. Graphic: DesignSprintKit   4. PROTOTYPE  Gaining knowledge earlier on what

    has potential Rapid Prototyping to test ideas before investing a ton of time, money, or resources Real Enough-Experience
  6. Graphic: DesignSprintKit   5. VALIDATE  Most important part of a

    sprint Answer the hardest question: “How good is this idea actually ?” Immediate feedback from potential users
  7.   CHALLENGE STATEMENT  @BennoLoewenberg at the beginning of the sprint:

    We will redesign  {what} to improve the experience  {for whom} because they value  {why} later during the sprint: by  {taking what action}
  8.   FLEXIBLE FRAMEWORK  @BennoLoewenberg Tailored to each task and team

    On the fly-adjustments by Sprint Master Method toolbox, no rigit corset/cookie cutter
  9. @BennoLoewenberg  BENEFIT  Ensuring that customer needs have been identified and

    looked at from different angles Several solutions validated in a very short duration in an early stage & with real users Clear vision of the actual customer acceptance before execution/production