Don’t Embarrass Yourself: Remember These Small Details Before Writing Your Messaging Document

As its title implies, SEND: Why People Email So Badly and How to Do It Better, by David Shipley and Will Schwalbe, is a guide to the most important and most common communications medium today. Yet despite email’s significance, nobody is ever really taught (at least in a formal way) how to do it. Instead, we learn by doing — with all the trials and errors this entails.

For example, do you know how to create tone? Or when it’s appropriate to CC someone, rather than BCC him? Or when should you “reply all” rather than just “reply”? SEND tackles these scenarios with everyday illustrations any professional can identify with (along with a healthy dose of humor). Even better, the book identifies solutions that are easy to remember and simple to implement.

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