A Clown Car of Nonsense: Choosing a better vehicle to steer content governance

Everybody talks about strategy, but what about managing the content we get? In this talk, Ron Bronson will discuss the nuts and bolts of web governance with a specific focus on content strategists.

Transcript

1. A CLOWN CAR OF NONSENSE
   Choosing a better vehicle to steer
   content governance.
   Ron Bronson
   SvBK&
   #CONFABMN 2015
   

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2. 13+ years leading comprehensive digital projects
   Author, Strategy is For Everyone (Late 2015)

   Launched, Aggregate Conference (Oct. 26-27, 2015)
   Director, Stensland van Bers Kent & Partners
   

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3. WHAT THIS TALK IS ABOUT
   

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4. WEBSITE = INFRASTRUCTURE
   

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5. PROGRESS IS WHEN YOU
   START MOVING FORWARD
   

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6. TODAY’S AGENDA
   

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7. THE CLIENT
   

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8. 3 million unique visitors
   44 distributed web managers
   26 distinct websites
   No formal governance
   Tens of thousands of pages
   THE LANDSCAPE
   

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9. Tools, technology & agreed procedures.
   Budget.
   Clarity & certainty in roles,
   Limited authority
   Questionable administrative support
   organizational culture or understanding.
   THINGS WE LACKED
   

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10. THE CMS: A BRIEF HISTORY
    

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11. IN THE BEGINNING…THERE
    WERE WEBMASTERS
    

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13. In a constantly changing world,
    the only sustainable competitive
    advantages is change.
    Today’s companies are very good
    at processing information…but
    they don’t know how to learn.
    Dave Gray

    The Connected Company
    

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16. GOVERNANCE IS ABOUT
    LEADERSHIP. BUT STRATEGY
    WON’T SAVE THE WORLD.
    

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17. ESTABLISHING A STOP DROP &
    ROLL CULTURE OF CONTENT
    GOVERNANCE
    

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18. DO YOUR USERS KNOW HOW TO
    GET CONTENT FROM THEIR
    DESK TO THE WEBSITE?
    

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20. THE RON BRONSON APPROVED
    PERFECT MODEL OF CONTENT
    GOVERNANCE IN THE ENTIRE
    UNIVERSE (TM)
    

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22. THERE ISN’T ONE
    

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23. Single-Payer
    Policy Based
    Centralized
    HPIC
    Bumper Car
    SOME MODELS
    

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24. THE CLIENT
    

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25. SOLVING THE MAZE
    

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26. QUESTIONS?
    Twitter: @ronbronson
    Email: ron@ronbronson.com

    Call: 502.653.9579
    

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