A Clown Car of Nonsense: Choosing a better vehicle to steer content governance

Everybody talks about strategy, but what about managing the content we get? In this talk, Ron Bronson will discuss the nuts and bolts of web governance with a specific focus on content strategists.

Transcript

1. A CLOWN CAR OF NONSENSE Choosing a better vehicle to steer content governance. Ron Bronson SvBK& #CONFABMN 2015
2. 13+ years leading comprehensive digital projects Author, Strategy is For Everyone (Late 2015)
 Launched, Aggregate Conference (Oct. 26-27, 2015) Director, Stensland van Bers Kent & Partners
3. WHAT THIS TALK IS ABOUT
4. WEBSITE = INFRASTRUCTURE
5. PROGRESS IS WHEN YOU START MOVING FORWARD
6. TODAY’S AGENDA
7. THE CLIENT
8. 3 million unique visitors 44 distributed web managers 26 distinct websites No formal governance Tens of thousands of pages THE LANDSCAPE
9. Tools, technology & agreed procedures. Budget. Clarity & certainty in roles, Limited authority Questionable administrative support organizational culture or understanding. THINGS WE LACKED
10. THE CMS: A BRIEF HISTORY
11. IN THE BEGINNING…THERE WERE WEBMASTERS
13. In a constantly changing world, the only sustainable competitive advantages is change. Today’s companies are very good at processing information…but they don’t know how to learn. Dave Gray
 The Connected Company
16. GOVERNANCE IS ABOUT LEADERSHIP. BUT STRATEGY WON’T SAVE THE WORLD.
17. ESTABLISHING A STOP DROP & ROLL CULTURE OF CONTENT GOVERNANCE
18. DO YOUR USERS KNOW HOW TO GET CONTENT FROM THEIR DESK TO THE WEBSITE?
20. THE RON BRONSON APPROVED PERFECT MODEL OF CONTENT GOVERNANCE IN THE ENTIRE UNIVERSE (TM)
22. THERE ISN’T ONE
23. Single-Payer Policy Based Centralized HPIC Bumper Car SOME MODELS
24. THE CLIENT
25. SOLVING THE MAZE
26. QUESTIONS? Twitter: @ronbronson Email: ron@ronbronson.com
 Call: 502.653.9579