A Clown Car of Nonsense: Choosing a better vehicle to steer content governance

A Clown Car of Nonsense: Choosing a better vehicle to steer content governance

Everybody talks about strategy, but what about managing the content we get? In this talk, Ron Bronson will discuss the nuts and bolts of web governance with a specific focus on content strategists.

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Ron Bronson

May 22, 2015
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Transcript

  1. A CLOWN CAR OF NONSENSE Choosing a better vehicle to

    steer content governance. Ron Bronson SvBK& #CONFABMN 2015
  2. 13+ years leading comprehensive digital projects Author, Strategy is For

    Everyone (Late 2015)
 Launched, Aggregate Conference (Oct. 26-27, 2015) Director, Stensland van Bers Kent & Partners
  3. WHAT THIS TALK IS ABOUT

  4. WEBSITE = INFRASTRUCTURE

  5. PROGRESS IS WHEN YOU START MOVING FORWARD

  6. TODAY’S AGENDA

  7. THE CLIENT

  8. 3 million unique visitors 44 distributed web managers 26 distinct

    websites No formal governance Tens of thousands of pages THE LANDSCAPE
  9. Tools, technology & agreed procedures. Budget. Clarity & certainty in

    roles, Limited authority Questionable administrative support organizational culture or understanding. THINGS WE LACKED
  10. THE CMS: A BRIEF HISTORY

  11. IN THE BEGINNING…THERE WERE WEBMASTERS

  12. None
  13. In a constantly changing world, the only sustainable competitive advantages

    is change. Today’s companies are very good at processing information…but they don’t know how to learn. Dave Gray
 The Connected Company
  14. None
  15. None
  16. GOVERNANCE IS ABOUT LEADERSHIP. BUT STRATEGY WON’T SAVE THE WORLD.

  17. ESTABLISHING A STOP DROP & ROLL CULTURE OF CONTENT GOVERNANCE

  18. DO YOUR USERS KNOW HOW TO GET CONTENT FROM THEIR

    DESK TO THE WEBSITE?
  19. None
  20. THE RON BRONSON APPROVED PERFECT MODEL OF CONTENT GOVERNANCE IN

    THE ENTIRE UNIVERSE (TM)
  21. None
  22. THERE ISN’T ONE

  23. Single-Payer Policy Based Centralized HPIC Bumper Car SOME MODELS

  24. THE CLIENT

  25. SOLVING THE MAZE

  26. QUESTIONS? Twitter: @ronbronson Email: ron@ronbronson.com
 Call: 502.653.9579