BMTC19: Thirsty for Data: Collecting and Using Data for Beer Tourism

BMTC19: Thirsty for Data: Collecting and Using Data for Beer Tourism

Beer Tourism: Thirsty for Data: Collecting and Using Data for Beer Tourism – Claudia Schmidt, Ph.D., Penn State College of Agricultural Sciences & Don Littlefield, Brew Bus Tours: What’s in it for breweries when it comes to brewery tours, festivals and entertainment? Even though beer tourism has expanded tremendously in recent years, most of the experiences are only reported anecdotally. Join Claudia Schmidt and Don Littlefield, as they co-present on the importance of collecting and using data specifically related to beer tourism. Don will provide a demonstration on how his company is improving participating breweries’ bottom lines and Claudia will guide a discussion on data needs for the industry and how they can be collected.

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Zephyr Conferences

March 27, 2019
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