Business Models - Positioning for Online Success

This presentation talks about strategies to position your business for online success. This will teach you on how to be the leader in your industry niche by working on your best ideas, building something of value and maintaining focus. These best practices are proven to reward your business with favorable outcomes.

This slidedeck was taken from The SEO Method #2. To find out more and watch the actual video presentation visit: http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

Transcript

1. BUSINESS MODELS Position yourself for success.
2. WHAT I KNOW • No holding back... it’s for my staff • My goals • Massive brain dump • Ask “how can I apply this?” • Looking back when...
3. PLAN OF ATTACK • Define your objectives • You’re not building for building sake • You’re running/building a business • Adding value • Building for the long term
4. HOUSE OF CARDS • The Adsense Adventure (multiple $3000 p/m accounts) • Public domain selling $17 ebooks • Mr. Hemorrhoids • $3000 / $30 = 100 copies • 100 copies / 5% = 2000 people • 2000 / 10% = 20,000 break-even
5. SKINNING A CAT • Plenty of ways to be successful online • Pick one, ad value and master it
6. INFORMATION PRODUCTS • High profit margin • Find or become an expert • Building a funnel (www.ultimatetradingsystems.org) • Lead generator, mid-range course, high-range course, coaching • uts, tsr, mpsg, tytp, stot, otm
7. ECOMMERCE • Higher turnover, less margins • Biggest SEO opportunities (1000 uniques a day) • Onpage + internal linking is key (www.planet13.com.au)
8. SELLING SERVICES • Selling time for dollars - sell them high • Easy opportunity - do it well • Free report + optin + videos • www.melbourneSEOservices.com + www.thedentists.com.au
9. THE NEVER FAIL SYSTEM • Pick a niche • Build a list • Ask what they want • Market an affiliate product • Create your own better product
10. CREATE THE MACHINE • Is the money in the backend? • Automate your backend • Know the value of a client • Know your cost to acquire a client • Focus on lead generation
11. DAVE’S HOT TIPS • Competition is good - e.g. the stock market • High ticket is just as easy to sell as low ticket, sometimes easier • No niche? Don’t start with “internet marketing” niche - I moved to local business
12. FOCUS, FOCUS, FOCUS • ABC ABC ABC • AAA BBB CCC • I’ve been guilty of this one
13. JUST PICK ONE • Information products • Ecommerce • Selling Services • Your secret system
14. 80/20 RULE • Quit looking for the holy grail, build something of value • Know your business model’s numbers • Work on your best ideas • Focus is the secret to success
15. QUESTIONS