Optimising Landing Pages - How to Get Everyone's Attention

This presentation will teach you on how to optimise your website's landing pages. The strategies discussed here will surely help you dominate the very competitive online marketplace with more traffic and sales conversions.

This slidedeck was taken from The SEO Method #2 Course. To find out more and watch the actual video presentation visit: http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

Transcript

1. LANDING PAGE OPTIMISATION Make me believe.
2. WHAT IS A LANDING PAGE? • Anywhere people land • One page, one outcome • Buy, email, optin • Optimise based on traffic source
3. PROOF IN WHAT YOU SAY • Can I trust you? • Will it work for me? • Will this product solve my problem? • In not, then what?
4. ALL EYES ON ME • Scan the page • Upper left • Pictures and directly below • Blue underline links (they’re trained)
5. PREDATOR VIEW
6. I’M LAZY • Make everything easy • Remove unnecessary steps • Black text on white, easy to ready, big enough • Don’t hide things from me - e.g. price • Good website scent
7. THE NOT SO SECRET FORMULA • Attention • Interest • Design • Action
8. GET MY ATTENTION • Videos (FTS) • Photos (UTS) • Headline • Pattern interrupts
9. KEEP MY INTEREST • Short copy (TSR) • Long vs short copy • Minimise distractions • Offer above the fold www.meta-formula.com/MetaStock-Subscribe.html
10. BUILD MY DESIRE • Bullets - www.melbourneSEOservices.com • Benefits vs. features (WIIFM) • Show me proof (demonstration + testimonials)
11. LIGHTS, CAMERA, ACTION! • Make a good offer • Make me a guarantee • Tell me what to do
12. HEAD TAG TIPS • Titles should be to the point (3-6 words) • Displayed in the SERPS • Meet them in the conversation in the mind • Looking For The Best Mortgage? • Download Your Free Trading Systems Here! • Health Insurance: Get Expert Advice
13. HEAD TAG TIPS #2 • Description should sell and give a call to action • Ask a question in the title and answer it in the description • Metastock formula can identify profitable trading opportunities, if you know how to use it. Grab FREE practical Metastock Professional Tips & Tracks. Click Here.
14. ON SITE COPY • Short paragraphs • Simple, clear, direct, no ambiguities or mixed meanings • eg. How did you find this website? (enjoy or locate) • Write to an 8th grade level • It’s never about you... it’s about the user
15. DAVE’S SECRET • Using amazon.com for headlines and bullets • Starting building your list for day one • Proof in what you say - David Jenyns story, testimonials, logos
16. COPYCAT • www.trading-secrets-revealed.com • www.planet13.com.au • Amazon.com, Zappos.com, Ebay.com
17. TRACKING, TRACKING, TRACKING • Can’t improve what you don’t measure • Set goals and monitor conversions • Always be split testing • Analyse your results • # visitors • Referrers (source and keywords) • Bounce rate (40%+) • Time on page (1-2 mins) • Conversions (18% optins, 2% sales)
18. 80/20 RULE • Learn to write copy • 1 page, 1 outcome • Every page is a landing page • Copycat success • Remember to build a list
19. QUESTIONS