Social Network Advertising Methodology

How to express your brand on online social networks. A framework I invented for exploiting online opportunities to grow your brand.

Transcript

1. New Social Advertising How to express your brand on online Social Networks: Understand how to generate new sales for your business. by nir levy nnlevy@emory.edu october 2 2011
2. prepare yourself. prepare your brand. and catch up to the habits of your consumers
3. the big idea: how many online social networks feature a group of people that need you? All consumers are addicted to the web. They’re networking[1]. Their networks are often groups of people that have the same needs. There are thousands of large social networks online. assumptions: [1] On Twitter/Facebook/LinkedIn/Youtube/Tumblr/Reddit/Quora/Digg/Foursquare
4. some proof and this was back in 2009! And I believe smartphone apps made these numbers look tiny.
5. More recent data (2011) Are Facebook users interacting with your brand or a competitor brand?
6. why are consumers interacting with brands? Only ~30% don’t engage with brands online.
7. Social networking sites will reach 91% of total spending power by 2015. That’s around 9.511 trillion dollars.
8. what to do about it FSFFFPCFFBF Framework control your web audience and convert them... From Surfer to Follower From Follower to Paying Customer From Follower to Brand Fanboy let’s go over the details
9. from surfer to follower FSFFFPCFFBF Framework you want followers. They listen to you[r notifications]. Pull out the Rolodex and build a following. Invite old contacts to connect with you. Engage new contacts by inviting them, messaging them, and actively engaging your target audience. Speak to their interests. Don’t spam your network, give them useful resources. Provide media that speaks to their interests and prompt them to “subscribe”, “follow”, and “like”. example: ATeL Events, the largest college nightlife promotion company in Atlanta uses Facebook Photo Albums to promote future events. More than 3,000 unique views per album.
10. from follow to customer FSFFFPCFFBF Framework Update your audience with opportunities. Pull out the Rolodex and build a following. Invite old contacts to connect with you. Engage new contacts by inviting them, messaging them, and actively engaging your target audience. Speak to their interests. Don’t spam your network, give them useful resources. Provide media that speaks to their interests and prompt them to “subscribe”, “follow”, and “like”. example: The Nest, a new bar near Emory was cash flow positive on month one. With over 1,000 fans on Facebook, they can communicate specials and events directly to patrons.
11. from follower to brand fanboy FSFFFPCFFBF Framework Give them what they can’t wait to share. Give your brand a voice and a personality by distributing media across social networks. Solicit responses and interactions. Users are sharing by default: When they interact with your brand, their connections can see. Reward users for sharing and inviting. Tag individuals, recognize their engagement, and thank them. Bring attention to the scale of your network. Communicate benchmarks. When your business hits 1,000 fans everyone should feel like they are a part of a new movement.
12. Your brand must create media and share it because your consumers are already busy creating and sharing. That’s how they spend their time. They want to interact. Watching your ad will never be enough again. That’s why Google+ is so strategic to Google.
13. Turn Networking into Sales The key is to find the network of users that have the needs you serve. Engage them with media they want to share. Build relationships. And remind them of the fact that you’re all about serving their needs. Create unique opportunities and notify your audience. $$$
14. about me Israeli American student at Emory University. Co- founder @ www.nightlylabs.com + www.thecampusbubble.com @quizbiz nnlevy@emory.edu please message me and say hello