On Page SEO Made Easy

On Page SEO Made Easy

This presentation will guide you in optimising your website's web pages. This will teach you on how to dominate search engine results by having good original content in your webpages. When you give Google what it wants, it will reward your pages with good rankings.

This slidedeck was taken from The SEO Method #2 Course. To find out more and watch the actual video presentation visit: http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

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David Jenyns

March 17, 2014
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Transcript

  1. ON PAGE SEO Optimise & dominate.

  2. GET YOUR PRIORITIES RIGHT • #1. Usability • #2. SEO

    • Optimising for an outcome
  3. NO MAGIC FORMULA • Rules of thumb • Google ranks

    pages, not sites • Give Google what it wants • Good original content • freetradingsystems.org
  4. SOLID ADVICE • 1 page... 1-2 keywords • Unique page

    titles (64) • Meta description (160) & meta keywords • 300 words minimum - keyword density (x3 per 500 words) • H1 tags, bold, italics, image tags. • Keyword in urls (eg. domain.com/keyword.html)
  5. KEYWORD TIPS & TRICKS • Keywords get bolded in the

    SERPs • Keyword stuffing = bad • Latent semantic indexing • Don’t follow an exact formula • Focus on building more pages
  6. PAGERANK SCULPTING • Matt Cutts says... •

  7. PAGERANK WHAT? • Nofollow for internal reputation not for page

    rank sculpting • Don’t use “home” links • Send links to pages you want to rank (www.planet13.com.au) • High conversion money pages • More pages = more links ... that’s why big sites win
  8. A PICTURE IS WORTH...

  9. DAVE’S HOT TIPS • Duplicate content - onpage matters, offpage

    not really • Use xml sitemaps & submit to Google webmaster tools • Double indented listings on Google (is it the holy grail?) • Sitelinks in search are awarded to trusted sites • Can take months & need inbound links with targeted links • www.planet13.com.au +www.freetradingsystems.org
  10. None
  11. DANGER ZONE • Cloaking • Selling links • Hidden text

    + hidden links • Javascript redirects + sneaky redirects • 100% frames • No benefit to end user
  12. 80/20 RULE • Follow rules of thumb • Don’t be

    sneaky • Big sites win... build more pages • Internal linking matters • Usability #1, SEO #2